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Hair Straighteners

In our selection, you can find hair straighteners for professional and home use, featuring various plates and temperature ranges to style your hair exactly how you want.

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NEW
Hair Straightener - AirLockStyle Hair Straightener - AirLockStyle Quick look
LABOR PRO
Hair Straightener - AirLockStyle
12.990,00 RSD
Hair Straightener - Atmos Wide Hair Straightener - Atmos Wide Quick look
DIVA
Hair Straightener - Atmos Wide
20.500,00 RSD
Hair Straightener - Atmos Hair Straightener - Atmos Quick look
DIVA
Hair Straightener - Atmos
20.500,00 RSD
Mini Tourmaline Hair Straightener Mini Tourmaline Hair Straightener Quick look
LABOR PRO
Mini Tourmaline Hair Straightener
4.290,00 RSD
Hair Straightener DIVA Ultra Fast Gold Titanium PRO232 Hair Straightener DIVA Ultra Fast Gold Titanium PRO232 Quick look
DIVA
Hair Straightener DIVA Ultra Fast Gold Titanium PRO232
19.990,00 RSD
Hair Straightener DIVA Ultra Fast Black Titanium PRO231 Hair Straightener DIVA Ultra Fast Black Titanium PRO231 Quick look
DIVA
Hair Straightener DIVA Ultra Fast Black Titanium PRO231
19.990,00 RSD
-30%
Hair Straightener DIVA Ultra Fast PRO221 Hair Straightener DIVA Ultra Fast PRO221 Quick look
DIVA
Hair Straightener DIVA Ultra Fast PRO221
19.900,00 RSD
13.930,00 RSD
Digital Wave & Curl DIVA PRO325 Digital Wave & Curl DIVA PRO325 Quick look
DIVA
Digital Wave & Curl DIVA PRO325
10.990,00 RSD
Hair Straightener INFINITY INF445 Hair Straightener INFINITY INF445 Quick look
INFINITY
Hair Straightener INFINITY INF445
10.500,00 RSD
Hair Straightener INFINITY Flowers & Branches Hair Straightener INFINITY Flowers & Branches Quick look
INFINITY
Hair Straightener INFINITY Flowers & Branches
9.900,00 RSD
-30%
Hair Straightener INFINITY Abstract Intense Hair Straightener INFINITY Abstract Intense Quick look
INFINITY
Hair Straightener INFINITY Abstract Intense
9.900,00 RSD
6.930,00 RSD
Hair Straightener INFINITY INF444P Hair Straightener INFINITY INF444P Quick look
INFINITY
Hair Straightener INFINITY INF444P
8.300,00 RSD
Mini Hair Straightener LABOR PRO Micro Frise B250TL Mini Hair Straightener LABOR PRO Micro Frise B250TL Quick look
LABOR PRO
Mini Hair Straightener LABOR PRO Micro Frise B250TL
4.190,00 RSD
Hair Straightener DIVA Precious Metals Rose Gold PRO201 Hair Straightener DIVA Precious Metals Rose Gold PRO201 Quick look
DIVA
Hair Straightener DIVA Precious Metals Rose Gold PRO201
16.490,00 RSD
Hair Straightener DIVA Salon Results Glamoriser GLA023 Hair Straightener DIVA Salon Results Glamoriser GLA023 Quick look
DIVA
Hair Straightener DIVA Salon Results Glamoriser GLA023
12.950,00 RSD
Multi Waver and Curler DIVA Glamoriser Volume Boost GLA070 Multi Waver and Curler DIVA Glamoriser Volume Boost GLA070 Quick look
DIVA
Multi Waver and Curler DIVA Glamoriser Volume Boost GLA070
11.990,00 RSD
Hair Straightener KIEPE Color+ Rose Gold Hair Straightener KIEPE Color+ Rose Gold Quick look
KIEPE
Hair Straightener KIEPE Color+ Rose Gold
13.100,00 RSD
Multi Waver and Curler UPGRADE Newave Big UG84E Multi Waver and Curler UPGRADE Newave Big UG84E Quick look
UPGRADE
Multi Waver and Curler UPGRADE Newave Big UG84E
This item cannot be shipped to your country.
Hair Straightener UPGRADE Cyber Slim UG93E Hair Straightener UPGRADE Cyber Slim UG93E Quick look
UPGRADE
Hair Straightener UPGRADE Cyber Slim UG93E
This item cannot be shipped to your country.
Hair Straightener UPGRADE Steam UG92E Hair Straightener UPGRADE Steam UG92E Quick look
UPGRADE
Hair Straightener UPGRADE Steam UG92E
This item cannot be shipped to your country.
Hair Straightener UPGRADE Infrared Large UG91E Hair Straightener UPGRADE Infrared Large UG91E Quick look
UPGRADE
Hair Straightener UPGRADE Infrared Large UG91E
This item cannot be shipped to your country.
Hair Straightener UPGRADE Infrared Slim UG90E Hair Straightener UPGRADE Infrared Slim UG90E Quick look
UPGRADE
Hair Straightener UPGRADE Infrared Slim UG90E
This item cannot be shipped to your country.
Multi Waver and Curler DIVA Gold Dust PRO242 Multi Waver and Curler DIVA Gold Dust PRO242 Quick look
DIVA
Multi Waver and Curler DIVA Gold Dust PRO242
12.590,00 RSD
Touch Straightener DIVA Precious Metals Gold Dust PRO240 Touch Straightener DIVA Precious Metals Gold Dust PRO240 Quick look
DIVA
Touch Straightener DIVA Precious Metals Gold Dust PRO240
17.990,00 RSD
Touch Straightener DIVA Precious Metals Titanium PRO202 Touch Straightener DIVA Precious Metals Titanium PRO202 Quick look
DIVA
Touch Straightener DIVA Precious Metals Titanium PRO202
17.160,00 RSD
BEST
Hair Waver with Ceramics Plates LEE STAFFORD Makin' Waves Hair Waver with Ceramics Plates LEE STAFFORD Makin' Waves Quick look
LEE STAFFORD
Hair Waver with Ceramics Plates LEE STAFFORD Makin' Waves
9.990,00 RSD
Hair Straightener with Ceramic Plates LEE STAFFORD Poker Straight Hair Straightener with Ceramic Plates LEE STAFFORD Poker Straight Quick look
LEE STAFFORD
Hair Straightener with Ceramic Plates LEE STAFFORD Poker Straight
7.190,00 RSD
Steam Hair Straightener LABOR PRO Plum Vapor Steam Hair Straightener LABOR PRO Plum Vapor Quick look
LABOR PRO
Steam Hair Straightener LABOR PRO Plum Vapor
14.900,00 RSD
Spiral Curling Iron LABOR PRO Butterfly Effect Spiral Curling Iron LABOR PRO Butterfly Effect Quick look
LABOR PRO
Spiral Curling Iron LABOR PRO Butterfly Effect
8.290,00 RSD
Cordless Hair Straightener KIEPE Toy Styler Cordless Hair Straightener KIEPE Toy Styler Quick look
KIEPE
Cordless Hair Straightener KIEPE Toy Styler
11.600,00 RSD
BEST
Hair Styler INFINITY Triple Barrel Wavy Hair Styler INFINITY Triple Barrel Wavy Quick look
INFINITY
Hair Styler INFINITY Triple Barrel Wavy
6.950,00 RSD
Hair Straightener INFINITY Beyond INF03 Hair Straightener INFINITY Beyond INF03 Quick look
INFINITY
Hair Straightener INFINITY Beyond INF03
7.950,00 RSD
Hair Straightener with Ceramic Plates ELCHIM Natures Touch 39EL Hair Straightener with Ceramic Plates ELCHIM Natures Touch 39EL Quick look
ELCHIM
Hair Straightener with Ceramic Plates ELCHIM Natures Touch 39EL
17.280,00 RSD
BEST
Hair Straightener OR Caresse Hair Straightener OR Caresse Quick look
KIEPE
Hair Straightener OR Caresse
7.690,00 RSD
Hair Crimper LABOR PRO Afro Square Hair Crimper LABOR PRO Afro Square Quick look
LABOR PRO
Hair Crimper LABOR PRO Afro Square
7.900,00 RSD
Hair Waver with Titanium Plates LABOR PRO Multi Wave Hair Waver with Titanium Plates LABOR PRO Multi Wave Quick look
LABOR PRO
Hair Waver with Titanium Plates LABOR PRO Multi Wave
10.250,00 RSD
Hair Straightener with Ceramic Plates DIVA Wide Digital Styler PRO218 Hair Straightener with Ceramic Plates DIVA Wide Digital Styler PRO218 Quick look
DIVA
Hair Straightener with Ceramic Plates DIVA Wide Digital Styler PRO218
15.640,00 RSD
Digital Crimper DIVA PRO319 Digital Crimper DIVA PRO319 Quick look
DIVA
Digital Crimper DIVA PRO319
13.100,00 RSD
Hair Styler DIVA Elite - Arabian Night PRO208 Hair Styler DIVA Elite - Arabian Night PRO208 Quick look
  • Hair Styler DIVA Elite - Arabian Night PRO208
  • Hair Styler DIVA Elite - Aztec Gold PRO205
DIVA
Hair Styler DIVA Elite
Arabian Night PRO208
17.660,00 RSD
Hair Straightener KIEPE Caresse Noir Hair Straightener KIEPE Caresse Noir Quick look
KIEPE
Hair Straightener KIEPE Caresse Noir
7.690,00 RSD
BEST
Hair Straightener DIVA Digital Styler - Violet PRO215 Hair Straightener DIVA Digital Styler - Violet PRO215 Quick look
  • Hair Straightener DIVA Digital Styler - Violet PRO215
  • Hair Straightener DIVA Digital Styler - Onyx PRO211
  • Hair Straightener DIVA Digital Styler - Magenta PRO212
DIVA
Hair Straightener DIVA Digital Styler
Violet PRO215
12.490,00 RSD
BEST
Hair Styler Deep Waver with Tourmaline Ceramic Plates LABOR PRO Multi Style Hair Styler Deep Waver with Tourmaline Ceramic Plates LABOR PRO Multi Style Quick look
LABOR PRO
Hair Styler Deep Waver with Tourmaline Ceramic Plates LABOR PRO Multi Style
7.570,00 RSD
Mini Ceramic Tourmaline Waver LABOR PRO Mini Wave Mini Ceramic Tourmaline Waver LABOR PRO Mini Wave Quick look
LABOR PRO
Mini Ceramic Tourmaline Waver LABOR PRO Mini Wave
4.250,00 RSD

How to Choose the Right One

Whether you’re a professional hairdresser or want to create the perfect hairstyle at home, the right hair straightener makes all the difference. To help you choose the straightener that suits you best and becomes your styling essential, we’ll explain what to look for to achieve the desired results while protecting your hair. 

Shape and Material of the Plate

The first thing to consider is the material of the plates. If your hair is fine to medium thick, a hair straightener with ceramic plates is an excellent choice, especially for personal use. Due to its even and moderate heating, it helps reduce hair damage during styling. A hair straightener with titanium plates heats up faster, making it better for thick, curly, and more resilient hair. Because it retains heat longer, it can achieve results more efficiently, but requires more careful handling, which is why it’s a favorite among hairdressers. And if you want to give your hair additional protection and a glossy finish, you’ll find straighteners in our collection featuring plates infused with tourmaline, keratin, and enriching argan and macadamia oils.

Besides the plate material, the shape of the plates is also important. Those who love precisely straight hair will prefer flat plates with straight edges. Meanwhile, straighteners featuring wavy, zigzag, or afro square plates offer versatile styling options, from beach waves to delicate mini waves and afro curls. And for those who want the flexibility of both sleek straight styles and curls, floating plates with rounded edges provide the perfect solution, delivering both effects with ease.